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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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576 - Market Research and Consumer Behavior 的 600 个评论（共 1,047 个）

创建者 Dechen Z

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Oct 5, 2025

nice

创建者 Budoor A T

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Nov 19, 2024

Good

创建者 Hadia A R

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Jan 11, 2024

best

创建者 Quốc V

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May 22, 2023

Very

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Mar 1, 2023

good

创建者 ahmed m a a k

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Jan 5, 2022

nice

创建者 SWADHIN K N

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Jun 23, 2021

good

创建者 SANJAY R S

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Dec 11, 2020

Good

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Dec 11, 2020

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Nov 28, 2020

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Nov 27, 2020

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Nov 26, 2020

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Sep 29, 2020

good

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Sep 28, 2020

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Sep 28, 2020

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Sep 13, 2020

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Aug 27, 2020

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Aug 24, 2020

good

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Aug 5, 2020

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创建者 ANAND

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Jul 29, 2020

nice

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Jul 25, 2020

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Jul 18, 2020

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Jul 18, 2020

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Jul 2, 2020

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Jul 1, 2020

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