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I recently completed the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera, and I must say that it was an excellent learning experience. I would highly recommend this course to anyone interested in understanding the intricacies of market research and consumer behaviour.

The course material was comprehensive and engaging, covering a wide range of topics such as market segmentation, consumer decision-making, and brand management. The lectures were delivered by experienced professionals who provided real-world examples, case studies, and industry insights that helped me understand the concepts better.

The course assignments were challenging but practical, allowing me to apply the concepts I learned in a real-world setting. The feedback from the instructors and peers was valuable and helped me improve my analytical and critical thinking skills.

The course structure was well-organized, and the Coursera platform was user-friendly, making it easy to navigate and access the course material. The course also provided flexible learning options, allowing me to learn at my own pace and convenience.

Overall, I would highly recommend the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera to anyone interested in learning about market research and consumer behaviour. The course material, instructors, assignments, and platform all exceeded my expectations, making it a great value for the time and money invested.

I have no background knowledge in market research and consumer behaviour. This is definitely an eye opener course for me. It would be great if more real life examples are given when explaining the market research parameters, ideas, and terms so that for those students who do not has the background information could link it easily to daily experience how marketing research plays a role among us, the consumers/respondents in daily activities. Also, when we are the research conductor, how we could attract and gain better data collection while playing a complete opposite role with different perspective. However, I must say the course is conducted in a systematic and easy to understand format with clear explanation provided. The down side is probably it is lack of a little creativity. In overall, this is a good course for those who wanted to understand the basic of market research and consumer behaviour.

As a refresher, this course is super helpful. Kudos to Professor for articulating the material nicely. However there are rooms for improvement: videos of example on how market research is done are from buyer's point of view, which in reality is part of the decision process of buying a product, not on the company/manufacturer side which much more important for me to have, loads of technical content with lacking of real-life examples, some of contents are not part of the video but are there in the test, which made me do some desk research some more to answer it correctly.

I am enjoying this course. From start, we are introduced by the professor to know the customer behaviour until the questionnaire design. However, as we know this is only the surface, so we have to learn the other course to develop customer behaviour and marketing research knpwledge. Just want to add one thing, in the week 4, the professor mentioned there is a video ahead, but there is no any video afterward. The display come to the graded quis.

I found that some quite simple aspects were explained too detailed (e.g. the consumer decision process, examples with Tiffany and the three products) while more complex concepts were explained very superficially (e.g. statistics aspects, measurement errors). I think it is a good introduction course but I personally lack more hands-on instruments on investigating the consumer behavior in practice