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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

4.4
4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据:

676 - Market Research and Consumer Behavior 的 700 个评论(共 1,047 个)

创建者 Nitish K

Oct 29, 2020

Overall its a good short course on Market Research. Only thing that can be done better is the presentation slides with more topics.

创建者 Maria P C

Jun 26, 2020

It was an amazing experice that gaves me the opportunity to know more the basic info about Marker research and Consumer Behavior.

创建者 Arshadul H

Apr 9, 2020

I just loved the way he exemplified the topics but sometimes it seems venturesome to me to get clear understanding of the topics.

创建者 Karthik P R

Jun 2, 2020

It was a nice course built with real-life examples. I liked the consumer behavior section more than the market research section.

创建者 Ibrahim E

Nov 6, 2019

Concise but may be need detailed power point rather than overwhelmed transcript as it will be easier to take it as a reference.

创建者 Javier F G

May 2, 2018

Useful course for students and professionals willing to introduce themselves into this field of study. It was a nice experience.

创建者 Zhengyi X

Oct 9, 2022

It is an overall good course, but it seems that much content has been omitted, like the data analysis fundamentals in Week 4...

创建者 JATI R

Jul 28, 2020

i think the wording of the quiz can be made to be more simpler and much more understandable but nevertheless,it was worthwhile.

创建者 Bichoy F

Jul 7, 2019

It's a great course with great content but sometimes i felt that the videos need to have some more data to comprehend more.

创建者 saurabh B

Mar 22, 2019

great learning design and concise.

I would appreciate if it could be made jargon free at certain parts or add more context.

创建者 sumit j

Aug 2, 2018

some concepts were hard to understand without any examples provided. But overall i learned a lot and recommend the course.

创建者 Tiffany A T

Sep 26, 2020

Thank you. The course is an overview of marketing research. The explanation was clear, and the examples were relatable.

创建者 Phoebe F

Mar 27, 2022

1. missing videos - especially in sampling and analytics parts

2. final test answer is wrong - type I and type II error

创建者 SHENBAGARAJ C

May 31, 2020

Consumer behavior topics explained well in practical aspects than marketing research theoretical aspects explained ,.

创建者 WAJIHA M

Apr 19, 2020

Some parts were very basic however, i believe technicalities and difficult terms should have been elaborated further.

创建者 菲徐

Jul 22, 2018

Very interesting explanations on the consumer decision making process. Help us to think using real life examples.

创建者 Carlos A R E

Nov 4, 2019

Buena introducción a la materia, quizás demasiada terminología y poco espacio para reflexionar sobre la misma.

创建者 Md A Q

Dec 27, 2021

Consumer Behavior part was excellent. but the market research part was below average. Overall, a good course.

创建者 Massimiliano M

May 6, 2019

At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)

创建者 SAFAA M A A

Nov 20, 2020

I found some difficulty in accent of the speaker, over it by follow the script attached with each video

创建者 Gunes M

Apr 4, 2020

From data collection to making questionnaire, this course helped me in understanding marketing research.

创建者 Sunnatbek S u K

Aug 16, 2020

Useful informations and lessons about market research and how to conduct a marketing research. Thanks.

创建者 Myrto K

Nov 3, 2020

Very good course! It would be very helpful to have access to slides of the info presented on videos.

创建者 Soviet K

May 5, 2022

Need to see more example as graphic, practice exercise in data analysis through SPSS software etc.

创建者 Varun P

Apr 9, 2020

Course was quite apt and the sequence was just perfect. Good refreshing knowledge of basic skills.