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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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551 - Market Research and Consumer Behavior 的 575 个评论（共 1,047 个）

创建者 Ramya S B

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Jul 14, 2021

Helpful

创建者 Dr. S N B

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Jul 3, 2021

Awesome

创建者 RAGHAD H H A

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Apr 1, 2021

Perfect

创建者 Bhuwaneshwari B

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Nov 3, 2020

amazing

创建者 Thi P L N

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Oct 23, 2020

amazing

创建者 DHEA P S

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Oct 4, 2020

Awesome

创建者 Alexandra M

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Sep 17, 2020

love it

创建者 GLORY M

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Sep 14, 2020

Awesome

创建者 D S R

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Jul 9, 2020

Thank u

创建者 Mohamed A B

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Jan 3, 2020

Awesome

创建者 Bárbara C V

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Mar 3, 2019

AWESOME

创建者 foudia r

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Jun 22, 2018

awesome

创建者 muthu k

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Feb 1, 2018

a

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创建者 Ahlam M A

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Oct 26, 2024

ممتاز

创建者 vi n

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Dec 15, 2022

good!

创建者 Nithya B P

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Sep 25, 2022

good

创建者 ACHINTYA J

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May 3, 2021

great

创建者 Yogesh U

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Apr 28, 2021

Great

创建者 ساره ي ا

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Sep 27, 2020

رائعه

创建者 DHIVYA M

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Sep 23, 2020

greAT

创建者 Shilpa R

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Jun 10, 2020

Great

创建者 Irakli N

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Apr 25, 2020

great

创建者 Eka C

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Apr 4, 2020

Great

创建者 Andres R

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Jul 13, 2018

Great

创建者 TORNIKE T

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Mar 17, 2018

super