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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

451 - Market Research and Consumer Behavior 的 475 个评论（共 1,047 个）

创建者 Deleted A

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May 16, 2020

was very helpful.

创建者 jatin g

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Feb 1, 2020

very good content

创建者 Harsh G

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Jan 16, 2018

Excellent course!

创建者 Alemoka B F E

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Oct 31, 2021

it was passionnt

创建者 Shubham C

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Dec 28, 2020

Very Informative

创建者 VIJAY S

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Sep 25, 2020

Great experience

创建者 Musa M

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Jun 28, 2020

Very good course

创建者 VIJESH C

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Jun 15, 2020

Very good course

创建者 Manjot K

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May 21, 2020

excellent course

创建者 Rushikesh A

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May 5, 2020

Excellent course

创建者 Utkarsh G

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Apr 13, 2020

Wonderful tutor!

创建者 Sai M R I

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Jan 17, 2020

Very Good course

创建者 Laura M F

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May 15, 2018

Excelente y útil

创建者 ZAMANI S M

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Sep 26, 2020

Very insightful

创建者 Md R I

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Jun 16, 2020

this is helpful

创建者 Cholthisa S

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May 28, 2020

good instructor

创建者 JOHN R E L

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Mar 4, 2018

Well explained!

创建者 sami a

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Nov 23, 2024

Perfect course

创建者 Francisca N

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Jan 12, 2022

great content

创建者 Dr. F B

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Jan 8, 2021

Very practical

创建者 Kishore m

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Sep 25, 2020

Carrier course

创建者 P.KANISH P

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Sep 24, 2020

Nothing to say

创建者 Harshit M

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Sep 16, 2020

Gain knowledge

创建者 Anggita P

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Aug 9, 2020

so insightful!

创建者 Shivangi S

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Jul 23, 2020

Really helpful