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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TB

Sep 10, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

251 - Digital Marketing Analytics in Theory 的 275 个评论(共 1,165 个)

创建者 LE H T

Aug 7, 2017

This is a great course to take. It lays a foundation and generalized understanding for anyone interested in web data.

创建者 Rakesh K

Jan 31, 2021

It has been great learning through these courses. The course guide is really good on the topics they are explaining.

创建者 Seher K

May 18, 2020

A perfect entry to the web analytics world. Theory explained well and I am looking forward to the practice part now.

创建者 Raisa G

Oct 5, 2016

Hi Kevin! This course was interactive and entertaining. I am really having fun in this specialization :)

Congrats!!!!

创建者 OLUWASOGO A A

Jun 3, 2020

I have gained a lot from this course, it has opened up my thinking and I see data analysis in a different way now.

创建者 fatima A

Jul 16, 2018

The course was great and very informative. the readings were great and very relevant. thank you for a great course

创建者 luca i

Oct 26, 2017

Great course if you want to learn some analytic fundamentals.

ZMOT (first week) is one of my favourite lesson ever.

创建者 Deepak B

Oct 12, 2015

It is worth 10 stars but I can give only five. Amazing course, a must for budding digital marketing professionals.

创建者 Михайлова Е А

Jul 2, 2020

Maybe, it will be better to add more information about tools for analytics. However, the course is really awesome

创建者 Mauricio P

Apr 30, 2017

This was a great way to break into Digital Analytics. I've really enjoyed this course. Moving on to the next one!

创建者 Evandro P

Nov 4, 2020

For mm who had no knowledge about digital marketing this course was essential because I am a marketing professor

创建者 Dmytro S

Oct 23, 2016

Great course! That Consumer Decision Journey framework helps a lot in my job. Totally recommend everyone to try.

创建者 David I

May 17, 2020

Very good course. Really enjoyed Kevin Hartman's teaching style. I would like to take courses led by him again.

创建者 Felipe D

Nov 3, 2020

Great course! Feels amazing to have the possibility to learn from someone as experienced as Professor Hartman!

创建者 Debora

Oct 18, 2019

This is a very insightful course, Keving Heartman delivers very well organized and valuable lessons.

Loved it!

创建者 Mirela P

Mar 23, 2018

Very insightful. It would have been nice to be updated since 2015/6 on, but still delivers enough information.

创建者 Jose N

Aug 6, 2017

All the concepts and orientations are going beyond expectations, very above over any Digital Marketing course.

创建者 ANDREA F

Jun 11, 2017

I would recommend to share more videos / interactive examples . Sometimes the articles are too long and boring

创建者 Matko Z

Nov 6, 2015

Great introduction into web analytics, with wide variety of tools that can be used and implemented right away.

创建者 Alexey F

Jun 8, 2020

Very informative, I liked it. I hope it could get updated once a year or two as technologies appear too fast.

创建者 Shady E S

Apr 30, 2020

That is the right course for laying the web analytics foundation! Very good explanation right into the point.

创建者 Roshen S

Apr 4, 2016

thank you for the great structured content

only recommendation is to increase the audio volume of the lecturer

创建者 Dr. M A

Jul 3, 2020

The content and time allotted to each module in the course are well balanced. All topics are well explained.

创建者 kenneth n

Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

创建者 Dhruv T

Mar 20, 2020

It was a Great course. It helped me learn how to analyze the data that we want to benefit our organization.