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返回到 Digital Marketing Analytics in Theory

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,809 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

筛选依据:

351 - Digital Marketing Analytics in Theory 的 375 个评论(共 1,165 个)

创建者 Waaris K

Jun 14, 2020

all the theoretical topics covered related to web analytics were very valuable.

创建者 Miloni R

Oct 31, 2019

This course has helped me understand the fundamentals and enhance my knowledge.

创建者 Sahba B

Nov 13, 2021

I am really interested in this fild and I learned many things from the course.

创建者 Sohaib U

Aug 21, 2020

Great theoretical intro to the wonderful, daunting world of Digital Analytics.

创建者 Jaime A M B

Aug 13, 2017

Excelente course, very intuitive and very well explained! Totally recommended!

创建者 MEHTA H D

Jul 12, 2021

Amazing course and amazing curriculum for the new bees like me to understand

创建者 João C

Jun 21, 2016

Very special, good insight and directions to grap digital analysis subjects.

创建者 Cesar R

Mar 4, 2016

This course holds the basis for all web analytics. A must for every marketer

创建者 Tania K

Sep 20, 2015

Digital analytics for marketing professionals: marketing analytics in theory

创建者 Inga C

Jul 24, 2023

Very useful course for better understanding of digital marketing analytics.

创建者 Kerem C B

Apr 12, 2021

The information provided is priceless. It definitely expands one's horizon.

创建者 Enoch D A

Mar 20, 2020

Great experience. can't wait to take the next course in this specialization

创建者 Emperatriz O

Nov 13, 2019

I appreciate very much all the insights, readings and lessons, very useful.

创建者 Heinz D

May 28, 2019

Good teacher, who is able to explain the topic in a clear and distinct way.

创建者 alexandra r

Oct 15, 2020

I find the class very useful and the professor explains everything nicely.

创建者 Dario J

May 27, 2020

Practical lessons. I have been applying all new knowledge lessons at work.

创建者 Rabindra A

Jun 6, 2019

Plotted very well , now able to visualize the marketing analytics theories

创建者 arun r

Nov 22, 2015

Thank you for a wonderful learning opportunity. Thoroughly enjoyed the ric

创建者 Justina E

Jan 5, 2020

Wow! This was a really nice experience and an eye opener! I learnt a lot.

创建者 Henson C

May 14, 2020

The course if very insightful and has real world practical applications.

创建者 Suman D

May 15, 2019

Great Course and best way to explain the marketing analytics, especially

创建者 Godwin E

Jun 10, 2018

All lessons integrates well. I am interested to learn the practice part.

创建者 Payal J

Oct 20, 2020

Recommend for those who want to learn the insights of Digital Marketing

创建者 Alexandre R

Jun 3, 2019

Ótimo curso! Conteúdo bem claro e abrangente. Os exercícios são ótimos.

创建者 Ilkim E

Apr 22, 2019

I really enjoyed and learned a lot during the course. Thank you so much