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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

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4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据：

451 - Digital Marketing Analytics in Theory 的 475 个评论（共 1,165 个）

创建者 Mohammad F A

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Jun 4, 2018

I learned a lot, thank you for this awesome course

创建者 Akhil V

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Mar 5, 2018

Great Course for beginners in Marketing Analytics!

创建者 Daniel Á T v

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Feb 8, 2016

Well oriented, organized and useful. Thanks a lot!

创建者 Rumanti D P

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Nov 14, 2020

Very satisfied with the content and the delivery.

创建者 Alejandro H

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May 12, 2020

Excelent course, thanks for this great oportunity

创建者 Ankur B

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Jan 7, 2018

Very nice if you want to get clarity of concepts!

创建者 Shivanand R K

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Jun 20, 2016

Great and Excellent thoughts and course material.

创建者 Iryna

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May 11, 2016

I found this course very informative and helpful.

创建者 Eugene T

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Feb 14, 2016

Excellent crafted content for Marketing Analytics

创建者 Scott W

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Jan 28, 2018

Learned a ton of stuff to help me at my new job.

创建者 Maria L A P

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Jan 22, 2017

great content, easy format, really interesting!!

创建者 Luka t

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Apr 1, 2016

Great Course seems very interesting and engaging

创建者 Patricia G

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Aug 5, 2020

It was a fantastic introduction to analytics!!!

创建者 William S

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Jun 1, 2020

I learned a lot, which is the point. So thanks.

创建者 Jessica B

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May 25, 2020

Great and very detailed information. Thank you

创建者 Madhu M

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Jul 4, 2017

Great Course. Lots of very interesting details.

创建者 Charles

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Dec 29, 2016

I can't praise these courses enough. Thank you!

创建者 David V

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Nov 20, 2016

Great theoretical basis for Marketing Analytics

创建者 Grecia L H

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Sep 4, 2016

I really enjoyed this course, very recomendable

创建者 Abhijit H

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Apr 11, 2021

Excellent course, simple but very informative.

创建者 Michael C

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Jun 16, 2020

Kevin Hartman Is a legend. A must-take course.

创建者 Adarsh T

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Nov 30, 2019

Great course, a kickstart to digital marketing

创建者 Nourdine E H

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Dec 1, 2017

Very interesting course, with a great teacher.

创建者 Andrew J D

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Oct 4, 2016

good, looking forward to practical application

创建者 Jaime R

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Nov 27, 2015

Very good overview of digital marketing neeeds