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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据:

401 - Digital Marketing Analytics in Theory 的 425 个评论(共 1,165 个)

创建者 Elie N

Jan 19, 2021

Very Helpful lessons and instructor was interesting to follow!

创建者 Shefali S

Mar 30, 2020

This course is good for beginners. The study material is great

创建者 P M

Jun 5, 2020

Good course from an exerpienced - "real world" point of view.

创建者 Bhagat V P

Jul 14, 2017

Excellent Professor, Excellent Course, Excellent Course Work.

创建者 Konark P

Apr 24, 2020

Course is nicely structured with a lot of relevant readings.

创建者 franklin a

Mar 25, 2020

Very useful and interesting course with detailed explanation

创建者 Justin J I

Mar 23, 2020

Excellent introduction into the basics of digital analytics!

创建者 Joe F

Jun 19, 2018

This is a very interesting class. I'm learning a great deal.

创建者 Dave W

Mar 8, 2018

Very complex but informative.. not for the faint of heart...

创建者 Anthony A D

Dec 17, 2017

Very beneficial course! Really enjoyed it and learned a lot.

创建者 Gaston V

Aug 22, 2017

Super efficient no nonsense great content. Very applicable.

创建者 Ragu R S B

Jan 6, 2017

A brief introduction on various phases of Marketing analyst.

创建者 Jillian G

Oct 15, 2020

I found the materials and supplemental readings invaluable.

创建者 Bharathy K

Aug 15, 2020

its a wonderful course for budding analyst< easy to learn .

创建者 Yuvika G

Aug 12, 2019

Trainers are too good. Examples discussed were interesting.

创建者 Thomas T

Jul 24, 2019

Very organized course materials and interesting assignments

创建者 pamela v

Oct 26, 2017

Very good, a little technical but useful to know, loved it!

创建者 Aniruddha B

Aug 14, 2016

Excellent Course.Each week involved something new to learn.

创建者 Inga S

Jun 15, 2020

I am wondering, if there is a certificate for this course?

创建者 Osama K A

Apr 6, 2019

It's really a useful amazing course with a lot of benefits

创建者 #MTマリナ

Oct 5, 2015

Great course. Very clear and easy to understand professor.

创建者 Haithem A

Jan 5, 2022

I've learned many new things in this course. Good job 👍

创建者 Bautista G

Apr 18, 2021

It really opened my mind on how to think about analytics.

创建者 Tabitha E S

Sep 22, 2020

Good but rather difficult to understand certain concepts.

创建者 SANDEEP R M

Nov 17, 2019

Great foundation in analytics from a great course leader.