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返回到 Digital Marketing Analytics in Theory

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,809 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

筛选依据:

376 - Digital Marketing Analytics in Theory 的 400 个评论(共 1,165 个)

创建者 Mark J

Jul 22, 2020

Class provides a good explanation of what tools are out there to help.

创建者 Moutushi S

Mar 19, 2017

Great course. learned a lot, and hoping to complete all five of these.

创建者 Nicole M

Jan 19, 2021

I really enjoyed the professor’s first hand experience and know-how.

创建者 Joshua C

Sep 27, 2020

This course really help to get my web analytics fundamentals covered

创建者 Malin C

May 3, 2020

Hands on content and learnings combined with inspirational lectures.

创建者 SINA T E

Jun 9, 2018

nice topics which help you understand the basic of digital marketing

创建者 juana

Apr 28, 2016

Awesome course!! I hope Coursera brings more courses like this one!!

创建者 Tiffany A T

Oct 31, 2020

It is very informative and helpful to beginners like me. Thank you.

创建者 Georgios D T

Apr 23, 2019

Great content, can learn a lot. Thanks for the opportunity Coursera

创建者 Bea R

Dec 7, 2017

Great class. Very insightful with practical application and tools.

创建者 Betari A P

Sep 22, 2020

The lecture is very clear, easy to understand, everything is good!

创建者 gayatri a

Jul 6, 2020

Very insightful. A must do for all! Thank you Kevin Hartman Sir :)

创建者 Lisseth A C M

Aug 6, 2017

A great course to get a quick introduction to the Analytics world.

创建者 Sumit B

Apr 5, 2017

Good course! I recommend to all who wants to learn about Analytics

创建者 Sutapa P

May 27, 2021

Very detailed, well curated course materials. Thank you Coursera.

创建者 suly o l r

Nov 13, 2020

It was very clear presented and easy to understand for any level.

创建者 Joey S

May 9, 2016

Kevin Hartman presents great information in both the CDJ and MAP!

创建者 NAVEEN M

Mar 7, 2016

Perfect for anyone wanted to learn concept of marketing analytic.

创建者 Dmitry A

Aug 7, 2015

Very good in case if you are working in marketing, web analytics.

创建者 Laurent B

Aug 26, 2021

the professor explains very clearly the key points of the field

创建者 ARMANDO D C

Mar 1, 2021

Um Curso incrível faz querer mais cada semana que passa, adorei.

创建者 vallabh p s

Aug 31, 2020

great course! get the foundation of web analytics for marketing.

创建者 Lim K B J

Mar 14, 2020

Excellent course., updated my marketing knowledge. Thank You !

创建者 Thanh P W

Feb 25, 2018

Easy to understand, provide solid overview of digital analytics