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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TB

Sep 10, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据:

301 - Digital Marketing Analytics in Theory 的 325 个评论(共 1,165 个)

创建者 Suku M

May 30, 2018

Excellent introduction to the world of Marketing Analytics. Good videos, readings and resources.

创建者 Alfredo A

Apr 19, 2019

Excellent, very good instructor and very clear concepts on Marketing Analytics showed in course

创建者 VAISHNAVI U

Jun 30, 2020

I really enjoyed doing this course. most of my peers were very good and the prof. teaches well

创建者 Michael L

Nov 30, 2017

I have got a systematic knowledge base of web analytics from this course. Thank you very much!

创建者 vijay b

Apr 24, 2017

I liked the class learned a ton of things and they had us read some very interesting articles.

创建者 Saubhagya C

Apr 4, 2020

I am learning a lot about marketing analytics. An excellent course. I am enjoying it so much.

创建者 Mark P

Oct 10, 2016

Great intro into Market Analytics, though more basic if you have experience in this industry.

创建者 Roberto B

Sep 18, 2015

Interesting content and very well designed course. Instructor is good at explaining concepts.

创建者 Julie D

Feb 13, 2023

This was a really useful overview of digital marketing analytics and it was nicely presented

创建者 kirlos g

Sep 11, 2020

great course

it gave me more than a certificate really it gave me big information about data

创建者 粟汉国

Nov 8, 2016

For a rookie,it's will be better if there are some demo videos of the specific analysis web.

创建者 Aarooshi K

Apr 8, 2018

Great course- gives a basic understanding of the major concepts, the readings are good too.

创建者 Vibol M

Dec 17, 2017

It very useful to make me more understand out the new concept and theory for data analysis.

创建者 Claudio L

Aug 1, 2017

Excellent course and Kevin great professor, very useful for emerging companies in Latam.

创建者 Jamie M

May 2, 2017

This class is informative and engaging, without being too "in the weeds." Highly recommend!

创建者 Predrag T

Aug 9, 2020

Excellent frameworks for data analysis and how to recognize good or bad data for analysts.

创建者 Piyush R B

Jul 8, 2020

Perfectly designed course from everyone's point of view either it is a beginner or expert.

创建者 Obi-Nwaigwe K K

May 18, 2020

This was my first ever online course and I'd have to say I totally enjoyed the experience.

创建者 Angelica L

Apr 26, 2020

Thank you for the shared knowledge and I have enjoyed this course! Keep up the great work!

创建者 Chloe c

Feb 25, 2020

very helpful fundamental concepts even for current marketer's daily task! really enjoy it.

创建者 Gagan K

Jul 3, 2020

Very Good Professor. Excellent delivery. Good reading notes provided with great examples.

创建者 Teresa B

Oct 12, 2017

Fantastic course, I love the free schedule and how digestable the bits of information are

创建者 Gustavo P

Jul 22, 2021

Very acertive information in a broad context, from begining of data analysisto nowadays

创建者 Kristen S

Mar 13, 2016

Really informative and ideal for marketing professionals. A great opportunity to learn!!

创建者 Waiyawuth E

Sep 19, 2021

This course provides such a nice framework for marketing enthusiasts and practictioners