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学生对 IE Business School 提供的 Pricing Strategy 的评价和反馈

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1,053 个评分

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

热门审阅

AR

Sep 19, 2020

I have been working in sales for the last 10 years, though I have learned many tricks of the trade while working, this program gave me more insights into the pricing strategy

CT

Jun 20, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

筛选依据：

101 - Pricing Strategy 的 125 个评论（共 229 个）

创建者 Ahmed N

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Jul 1, 2016

extremely beneficial and high quality education

创建者 David J A

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Nov 3, 2025

Very helpful for this small business owner!!

创建者 Jady P

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Dec 10, 2016

very awesome course! The professor is great!

创建者 Peter G

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Apr 14, 2021

Good mix of theory and clarifying examples.

创建者 Maaz S

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Nov 28, 2018

Very Informative and gained a lot of skills

创建者 Juan S

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Sep 5, 2021

Clear and practical... very well organized

创建者 MOHAMMED F K

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Sep 27, 2020

it was a great experience with this course

创建者 Colin M

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Mar 9, 2018

Very well-constructed, informative course.

创建者 Gediminas D

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Oct 29, 2016

very good course. Interesting and useful.

创建者 Chongtao P

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May 19, 2017

very good course and I have learned lot

创建者 LUISA A A C

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Aug 10, 2025

Excelente Curso! muy bien desarrollado

创建者 Jun J L

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Jun 17, 2021

great introduction to pricing strategy

创建者 mihaela b

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Apr 5, 2020

Interesting, right speed, great techer

创建者 Felipe A G c

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Jan 27, 2017

grerat course, have a nice tips to use

创建者 suresh k s

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Dec 29, 2020

Very good lecture in Pricing Strategy

创建者 Magdolin A

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Jun 30, 2019

Great Information and well presented.

创建者 Ерошенков М А

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Mar 24, 2020

It was very interesting and usefull!

创建者 Alain C

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Mar 10, 2018

Good Information and great learning.

创建者 Krzysztof L

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Aug 25, 2017

Great course with a lot of examples.

创建者 rajat k

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Jan 18, 2020

Insightful and crisp to understand

创建者 Kelli S C

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May 1, 2019

So much to learn but presented we

创建者 Simon L

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Mar 8, 2025

Stimulating and engaging module!

创建者 Trần K

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May 27, 2019

thanks to Coursera and Lecturers

创建者 Giorgio F

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May 17, 2020

very good, clear, deep and fast

创建者 Dee M

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Sep 14, 2016

Great course - very insightful