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学生对 IE Business School 提供的 Pricing Strategy 的评价和反馈

4.6
1,032 个评分

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

热门审阅

AJ

Mar 19, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BC

Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

筛选依据:

201 - Pricing Strategy 的 225 个评论(共 226 个)

创建者 Anand V G

Apr 9, 2020

Its a very good course to understand various facets of pricing .Explanation through video is fantastic .

创建者 Bhashkar K

Apr 17, 2019

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples

创建者 Carole R

Dec 18, 2017

This course was very clear, all was well explained and well documented with many readings.

创建者 Nikhil H C

May 5, 2020

The Concepts could have been more elaborately explained. Especially Price discrimination.

创建者 Erico R

Jul 3, 2016

Pretty good introduction to the subject.

Well qualified instructors as well.

创建者 Abiru

Oct 24, 2020

please check on the weblinks for most of the readings, the seem to be down

创建者 Paulo Y C

Mar 12, 2017

Good introduction but nothing news have been presented

创建者 Luciano R

Aug 1, 2020

It was good, dynamic, but nothing too new for me.

创建者 Supramavi

Mar 26, 2017

Good introduction course with great lecturer.

创建者 Madhavi N T

Oct 23, 2017

The course explained the strategy behin

创建者 ZHANG L

Jun 5, 2016

worthy enrolling this course.

创建者 Ahmed A

Nov 15, 2019

Informative and enhance my k

创建者 Subir K G

Oct 30, 2018

Need more details of pricing

创建者 Vinitt J

Aug 13, 2019

Great course

创建者 Anirudh M

Apr 30, 2020

amazing!

创建者 NITYANAND K

Mar 13, 2019

e

创建者 sagar v

Sep 3, 2017

Couldn't access all the materials that were available in the course. I don't mind reading articles but supporting the articles through lectures would have been useful

创建者 Bhavik M

Apr 3, 2016

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

创建者 Tong瞳

May 8, 2016

useful informations but not very helpful for practical situations.

创建者 ogaufi r

Mar 16, 2024

good

创建者 Aa

Oct 31, 2022

The just throw pdfs at you for most of the course, read this, read that. I don't need a course to read articles, but even then, most of the information is repeating and redundant.. The reason for 2 stars is because most of the iecoursera links don't even work as the credentials have expired, so you can't even access course information!

创建者 Hesham M

Mar 29, 2020

The first week topic didn't have enough examples about math and formulas. Rest of course is good but the first week math needs more breakdown

创建者 Steven S

Aug 29, 2017

the contents are not polished

创建者 Karin M C

Apr 18, 2016

The professor did not Interact with people, I was wiling to see some discussions and contributions among people

创建者 Deleted A

Mar 13, 2021

I think the review materials for the quizzes could be better.