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学生对 IE Business School 提供的 Pricing Strategy 的评价和反馈

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1,032 个评分

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

热门审阅

AJ

Mar 19, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BC

Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

筛选依据：

151 - Pricing Strategy 的 175 个评论（共 226 个）

创建者 Ege T

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Apr 26, 2024

Great job !

创建者 Ritika A

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Nov 30, 2023

It was good

创建者 SARELLA K

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Jun 28, 2020

NICE COURSE

创建者 Deep R H

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May 7, 2020

Excellent!!

创建者 Duke N

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Nov 2, 2016

Interesting

创建者 Jose R P R

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Mar 29, 2016

Very useful

创建者 Gabriel M

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Jul 24, 2020

Excellent!

创建者 Gabriel M

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Jul 18, 2020

Excellent!

创建者 Nevra S

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Jun 1, 2017

Excellent!

创建者 Alvin B

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Feb 13, 2017

Excellent!

创建者 andy t

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Oct 9, 2016

THANK YOU!

创建者 Mohammed B M

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Apr 1, 2021

Thank You

创建者 Anis C

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Sep 24, 2020

Excellent

创建者 Zarif J

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Apr 30, 2020

excellent

创建者 Polad Y N

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Apr 23, 2020

Amazing!

创建者 parth s

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Oct 2, 2018

amazing

创建者 Joshua S

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Dec 3, 2017

You can

创建者 Ahmed E

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Oct 14, 2023

great

创建者 Elvin J

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Apr 8, 2020

Nice!

创建者 Boris V

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Jul 12, 2017

super

创建者 Quỳnh M T Đ

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May 27, 2025

good

创建者 Bố T g

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May 18, 2025

nice

创建者 ABHIJEET S

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Apr 24, 2021

Nice

创建者 Nurlan A A

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Jul 10, 2020

good

创建者 Shubham m

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May 4, 2020

GOOD