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学生对 IE Business School 提供的 Pricing Strategy 的评价和反馈

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1,032 个评分

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

热门审阅

AJ

Mar 19, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BC

Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

筛选依据：

126 - Pricing Strategy 的 150 个评论（共 226 个）

创建者 Rauf

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May 5, 2020

Really ,this course is great.

创建者 Jobian G

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Aug 14, 2020

Excellent course for basics.

创建者 Martin M

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Dec 25, 2016

great, professional couse.

创建者 mritunjai

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Mar 23, 2022

great analytical learning

创建者 Rehan n

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May 17, 2020

excellent course good job

创建者 Кабанова Е

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Dec 25, 2017

Thank you for the course!

创建者 Xini W

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Mar 19, 2017

Good introduction course

创建者 Veronica F

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Jan 29, 2017

Great course! A bit hard

创建者 Ziba H

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Apr 25, 2020

thanks for everything

创建者 Ricardo R

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Mar 29, 2016

Brilliant and Helpful

创建者 Regulthafus C T A

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Mar 2, 2023

I love it, Thank you

创建者 ANGELA D P B B

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Mar 29, 2021

very real learning.

创建者 Julie v H H

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Jul 17, 2020

Really nice course!

创建者 Hemant B

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Mar 5, 2023

Very insightful..

创建者 Nils J C G

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Nov 21, 2020

Awesome Course!!

创建者 Virendra G

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Oct 9, 2016

Excellent course

创建者 Syeda S K

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Apr 5, 2020

amazingg course

创建者 Bipin T

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Jun 1, 2022

Good Knowledge

创建者 amirreza m

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Feb 15, 2017

It was amazing

创建者 John F

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Oct 10, 2016

Great course!

创建者 Serafina M

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Sep 15, 2021

informative

创建者 israa m

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Aug 29, 2021

great course

创建者 Carolyn D

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Jun 16, 2017

very helpful

创建者 Jose F O A

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Nov 28, 2016

great course

创建者 Himanshu G

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Jun 1, 2025

interesting