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学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

4.8
2,559 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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76 - Fundamentals of Social Media Advertising 的 100 个评论(共 676 个)

创建者 Jaco P

Nov 25, 2020

really appreciated this course because of the way the things are explained and shown. the graphic design infact makes everything very immediate and understandable!

创建者 Mikko

Mar 31, 2022

Super informative. I highly recommend to newbies out there! You can't miss this. It's essential to paid advertising, which is also transferrable to all platforms.

创建者 OLUSOLA V

Sep 16, 2022

Intro to social media advertising Data policies, how to promote instagram post and pages,

how to promote facebook post and pages. Paid social media Advertising.

创建者 La-Arni R

Sep 12, 2021

Very interesting module. Daniel explains it in a simple and easy to understand manner. The videos too are not that long so you don't lose interest in the topic.

创建者 Phoebe L

May 7, 2023

The course pacing is so easy to follow and you will learn how to use Facebook Business Page for managing your advertisements! Taking this course is so worth it!

创建者 Teri A

Jan 23, 2021

Instructor was very clear and informative. The topics were interesting but maybe a little superficial. I am hoping there is more detail in the upcoming courses.

创建者 Amna H

Dec 19, 2020

Loved this course! Got a better understanding of advertising ethics, how to create a creative brief and an introduction to campaigns. Recommended for everyone!

创建者 Marie C T

Feb 23, 2023

Amazing instructor, learning materials, and graded assignments. Thank you, Daniel! I'm excited to learn more from you on the next courses. I'll see you there.

创建者 Vasiliki K

Mar 23, 2021

Excellent course with amazing instructors! I have done some courses in the past but this is the only time such a course was value for money and much more!

创建者 Pasa C

Feb 5, 2021

Effective and instructive course. With real life application of what we learn it is very useful in the field of social media advertisement and management.

创建者 Janine B

Jun 17, 2023

Brilliant! Informative, educational. I learned a lot. I am so proud of myself for sticking to the course. Having right tutors make all the difference!

创建者 Kateryna K

Jan 31, 2023

This is the most full explanation how advertisining work and what to do if you want to have a profit with advertising. Really good fundamental course.

创建者 Ian A

Dec 2, 2020

The Instructor is so great. They make sure that the way they teach will be interesting to students. Thank you, Mrs. Anke Audenart, and Mr. Daniel Kob.

创建者 Patrick J

Oct 3, 2025

Great introduction into Social Media Advertising, from the basics to more in depth learning made the course a must for someone interested in SMA.

创建者 Hugo

Mar 26, 2021

It's an easy one, but the value you get from it is high. This is about one of the most effective ways to create and share content effectively.

创建者 David F

May 3, 2021

Very technical course, the instructor is very good and teaches step by step every little detail about advertising on facebook and Instagram.

创建者 Glenn K

Apr 18, 2024

Loved the course and the instructors. I like working at my own pace and the feedback from peers and helpful quiz's and tests along the way!

创建者 Giulia B

May 5, 2023

Useful templates, a good overview of the topic and quizzes challenging enough to prove the acquired knowledge. I'd definitely recommend it!

创建者 Sardar D T

Feb 5, 2022

What I have learned, I can't imagine how this magic happens with this incredible course. Thanks a lot. I have learned a lot from this one.

创建者 Elizabeth R

May 31, 2024

Course is very helpful, however it is outdated. Kindly update the course as per 2024 with latest options available on Facebook/Instagram.

创建者 Alejandra H

May 8, 2023

This was a great course. Definitely walked away with a lot of information. I look forward to applying what I've learned to my business

创建者 Yvonne

Sep 12, 2021

i like this course! i really learn much in this class. Teacher will teach you from the basic level to some hand-on practice. thank you!!

创建者 Sherrine E

Dec 3, 2020

Very informative class! I learned a lot and feel confident in my success as a Social Media Marketer. Looking forward to the next course!

创建者 Chalita

Jul 5, 2021

I gain more knowledge and information. And also instructor is so friendly and explain in easy way that's I can understand very clearly.

创建者 Sumayya A

Jul 22, 2024

It was a super enlightening phase for me. I enjoyed every bit of learning with my instructor and engaging with my fellow learners.