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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,559 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

筛选依据：

176 - Fundamentals of Social Media Advertising 的 200 个评论（共 676 个）

创建者 Taisir H

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Jun 29, 2024

Great course and guidelines on writing a creative brief and social media ad

创建者 Esther O

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Jul 12, 2023

Really amazing and credible!!!

Thank you so much Coursera for this privilege

创建者 Sujata G

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Mar 4, 2022

This as my first course from Coursera and I am absoloutely happy with this.

创建者 Slimane B

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Oct 1, 2022

Thank you very much for this course, i lhave learned a lot of new things.

创建者 Jeanne T

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Apr 30, 2021

Excellent course information that I can apply to social media advertising.

创建者 Ang T

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Feb 23, 2021

An excellent approach to organising an advertisement. Comprehensive tutor.

创建者 Stefeena D

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Dec 2, 2020

Very helpful and easy to understand course with just the right instructor!

创建者 brndn g

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Nov 16, 2020

Such a very straightforward, well developed course! I enjoyed it so much.

创建者 Binh T l

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Jan 13, 2022

very details and easy to learn. Amazing course from Facebook. Thank you

创建者 Dan V

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Nov 8, 2021

I learned practical skills that I'm now able to use in actual projects.

创建者 Jhon L J

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May 25, 2023

The presentations are easy to follow. Love the content of this course.

创建者 이병주

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Mar 1, 2021

What a great course!, it was great time to learn about social media ad

创建者 ahmat t s

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Dec 25, 2022

great learning outcomes !! really thank coursera for this opportunity

创建者 Joanna D J

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Oct 1, 2022

Excellent lecturer, interesting topics,challenging tests.Just Great!

创建者 Daniel O

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Jun 29, 2022

This is one of the most challenging course and i have learnt so much.

创建者 Darashan C

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Jul 24, 2021

Great for beginners! And an amazing follow-up to the previous course.

创建者 Akis M

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Jul 30, 2023

Very helpful and interesting topics have been thoroyghly presented.

创建者 Chin K L

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Aug 1, 2021

Excellent course on social media advertising, useful and practical.

创建者 Ahmad Y

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Aug 26, 2024

It was impactful and exciting. The resource persons are quite good

创建者 Waheed I

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Aug 29, 2023

Detailed lession to build a strong knowledge about all the topics.

创建者 Gian S

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Feb 17, 2023

Thank you Meta. I already can get a job as Social Media Manager.

创建者 Muhammad W

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Jul 19, 2022

In This Course I learn How to Advertise On Social Media Platfrom

创建者 ibtesam q

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Aug 13, 2023

This Meta Certification has given me a lot of value till yet. ❤

创建者 Fatima A

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Aug 2, 2022

Great course, so practical and professional!

Thank you so much!!

创建者 Tahir A

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Jun 21, 2023

It was an excellent course with a good instructor and content.