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学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,559 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

筛选依据：

151 - Fundamentals of Social Media Advertising 的 175 个评论（共 676 个）

创建者 Mariam K

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Nov 21, 2021

very useful course; full of concepts and new tips and tricks about social media advertising

创建者 Anne G R M V

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Oct 23, 2021

Informative. I have learned a lot! Looking forward to the next course of this certificate.

创建者 Mahir A J

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Nov 3, 2022

It was very powerful course I have learned new skills and to mange social Ad and campaign

创建者 Bob M

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Feb 11, 2022

I like the detail explained in each module in bite size lessons that build on each other.

创建者 Hannah T

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Mar 17, 2021

Its been a great learning experience that see me eager to learn more and more. Thank you.

创建者 Silvina D

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Nov 26, 2020

I totally love it, and the teacher is amazing!! he has so much energy! Highly recommended

创建者 Lea C D G

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Nov 2, 2020

Awesome I've Learned a lot as a beginner. Very detailed and full of information. Thanks!

创建者 Reagan P

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Nov 18, 2022

This is a big help for me because I've learn how the difference of pain and unpaid ads,

创建者 Irma M

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Jun 29, 2024

Very helpful in understanding branding, creative brief and first steps in advertising.

创建者 Tessy d C P F

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Oct 25, 2021

I like this course, is fundamental, but reminds me, important point for the practice.

创建者 Rameeza K

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Dec 25, 2020

This course is just amazing! It explains everything in-depth and is very interactive.

创建者 Rupesh P

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Aug 17, 2022

Very informative course. lots of knowledge and skills delivered through this course.

创建者 Matthew A

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Jul 19, 2021

I had great time doing this course, i look forward to completing this specialization

创建者 Tushar D

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Dec 4, 2020

It enables me to understand how a social media Ad works. How I see an Ad on my feed.

创建者 RAGHAD S - A

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Aug 19, 2023

the course has helped me a lot during my learning journey. I'm so glad to join it .

创建者 Shawn K

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Mar 22, 2021

Great Course! I am half way through and already working as a contractor. Thank you!

创建者 Muhammad A A

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Oct 23, 2021

I have enjoyed the journey and it was a really helpful course for my future career

创建者 Nurbek A

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Dec 28, 2020

Great! It was practical to do creative briefs and ads for Instagram and Facebook.

创建者 Kajal K

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Dec 27, 2020

I learned so much and the professor was so clear. I highly recommend this course.

创建者 Amalia d G

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Jun 27, 2021

Super well organized and plenty of information to learn.

Awesome course.

Thanks :)

创建者 samuel J

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Sep 21, 2022

This course is exceptional, i have learnt all the fundamentals of social media

创建者 muhammad z

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Sep 8, 2022

I really enjoyed this module. It opened my mind of how campaign design works.

创建者 Rajj

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Jan 13, 2021

Just the BEST course in the Fundamentals of Social Media Advertising! Period!

创建者 Denise C

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Nov 20, 2021

Very well put together. I've already had real like benefits from this course